How Bloggers Can Work With Brands

May 10, 2015

Many bloggers either at the beginning of their blogging journey or later on begin thinking about partnering with their favourite brands. I’ve had the pleasure of working with a handful of brands in such an organic way over a number of years. In almost all of the collaborations the brand was already one I used and it was I who approached them with an offer, proposal or idea. A while ago I sat down with the Co-Founder of Popbasic Madeline Veenstra to answer questions we received about the brand and blogger relationship. Popbasic is a brand that I’ve purchased, supported and later collaborated with since the launch of the business over two years ago.

In this podcast Maddy and I discuss: how our blog/brand relationship came about, the importance of numbers vs community, how to approach brands, having a theme for your blog vs blogs that dabble in everything, brand processes and behind the scenes stories, how to build trust and create a following, building brand and blog consistency (it takes times), general decreased trends in commenting and managing brand/blogger expectations.

You can listen to the podcast here. We’d love to know what you think and let us know if you have any questions.

As a blogger do you work with brands? 
What’s your biggest tip when it comes to managing blogger/brand partnerships? 

1 comment

  • Steph

    Great stuff, Vanisha! I work with brands occasionally if they fit well with my content. I think what's been important for my past partnerships has been quick and open communication, laying out expectations and producing quality content.

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